Aesthetic communication relates to the connection between ourselves and our surroundings, meaning that, even if objects themselves possess aesthetic qualities, their essential aesthetic value emerges only in our encounter with them, when we evaluate these objects via our senses in a certain manner.
When studying Aesthetic Communication you will practice basic skills in identifying, analysing and acting within the forms of communication known as aesthetic, which imply an investigation of their connection to their recipient(s). You will be studying the particular characteristics of aesthetic communication in comparison with other forms of communication and not only in connection with art, but also in connection with more purpose-oriented and/or strategic contexts such as branding and organisation culture - and management.
During the course you will also acquire practical skills in the form of knowledge of the processes in which meaning is produced, communicated and received aesthetically. The main focus will be on acquiring skills in understanding and describing these processes, including active participation in these as a student. This will take place within a workshop-like framework and by using a number of different aesthetic expression media: Oral, written, visual, auditory, performative etc. and with a practical focus on a selection of these areas or combinations of them. You will therefore participate in a number of workshop exercises combined with additional analysis phases during which the practical experience is reflected on and conceptualised.
The analysis of aesthetic communication is essential, when approaching this question. You will be working with both statement analysis and reception aesthetic theory and methodology, but you will also be working with aesthetic communication found in empirical cases, in factual processes and in the conscious creation of meaning by artefacts. Simultaneously, you will also be working with the way in which ‘non-aesthetic’ forms of communication utilise aesthetic effects. To this is added a further analytical dimension in the form of a theoretical level concerned with society and culture, at which the development and significance of aesthetic communication is described and analysed. Here the historical dimension will play a central part, both at the social level and at the level concerned with the work itself. The aim is to enable you to analyse aesthetic communication of any kind in a varied manner that may be immediately transferred to a broad social and work-oriented context.
When studying Aesthetic Communication, you will discover new facets of your main subject through the encounter with the particular cross-disciplinary approach of Aesthetic Communication. We prioritise the involvement of the different academic prerequisites of the students, focusing on their individual and particular strengths during the course. The Bachelor's supplementary subject combines theoretical and analytical insight with practical tests and is therefore aimed both at BA students from outside the aesthetic subjects group, e.g. from Aarhus School of Business, or from History or philological courses as well as BA students from inside the aesthetic subjects group, who wish a broader and more pragmatically oriented perspective to their main subject. The Bachelor's supplementary subject is designed in a way that enables you to return to your main subject and continue by taking an MA course or else look for employment directly. The analytical and theoretical skills within aesthetic communication will be useful and add perspective in either case.
The Bachelor's supplementary subject in Aesthetic Communication will strengthen your academic skills with regard to continuing your studies with an MA in Aesthetics and Culture; it also qualifies you to the MA in History of Art.
In order to be admitted to a supplementary subject, you have to be enrolled in a bachelor’s degree programme at a Danish university. Furthermore, the academic regulations of the bachelor’s degree programme have to allow for a combination with a supplementary subject.
You also have to meet the admission requirements for the supplementary subject in question. You can familiarise yourself with the requirements on the Danish version of this page by clicking on Danish in the top right corner.
Read more about admission to supplementary subjects.
As a student it is important to know the regulations for the chosen supplementary subject: what is the content, how is it structured and what does it require from you.
You can find this information in the academic regulation for the bachelor’s supplementary subject:
In the following graphical presentation of the subject you can see the different modules and courses that, in addition, link to the course catalogue where you can read the course descriptions.
Aesthetic Communication is offered by the Section for Aesthetics and Culture, which is a smallish course with circa 150 students in total. The teaching takes place in small groups of circa 35 students and combines lectures with exercises, discussion, workshops, projects and intensive production processes.
When studying Aesthetic Communication you will be working in reading groups, where we focus on strengthening the students’ different academic backgrounds. You will also be working partly in work – and project groups and learn how to collaborate on ideas, projects, presentations and how to act within processes of great academic diversity.
Aesthetic Communication and Aesthetics and Culture are based at Kasenen on Langelandsgade together with the other aesthetic subjects and courses.
Kasernen is a cauldron of rehearsal rooms, theatre stages, workshops and reading rooms and below you will find a selection of what this place has to offer you as a student:
By combining your main subject with the Bachelor's supplementary subject in Aesthetic Communication you will be able to find employment within the following areas:
The Bachelor's supplementary subject in Aesthetic Communication provides you with basic knowledge and skills within the particular aesthetic form of communication including its historical prerequisites and social significance. You will acquire skills in: